Deborah Belcourt

Deborah is a marketing, communications and performance management professional with 30 years of experience who has worked with some of the best agencies in North America. In addition to that deep experience in professional service, she is no stranger to the client side, having been Vice President, Communications of Canwest, where she oversaw all external and internal communications efforts for Global Television and 18 specialty channels, including HGTV, The Food Network and The History Channel. Over the course of her career, she has led the strategy and creative for successful campaigns for a number of clients including BMW, Mazda, Pfizer, RBC, Metro, Rexall, Carter's Osh Kosh, Perrier and San Pellegrino - to name just a few.

In 2018, Deborah started her own performance advisory business focused on helping founders and their teams thrive. She has worked as a personal career advisor to over 50 founders and executives in just seven years and has been brought into some of the most successful agencies and businesses in North America as both strategic consult and change agent.

Known for her ability to lead people to their truth and the best version of themselves, build and coach effective and successful teams, drive business development while maintain big-picture goals and, most importantly - her integrity, Deborah is a highly sought after and valuable resource to anyone, or any organization, looking to succeed.

Services

Personal & Organizational Performance Advisor

Business Development & Team Counsel

Brand Strategy & Development

  • "Deborah took a philosophy and brand that we were already quite proud of and reflected it back in a way that gave profound clarity for both business and personal goals. Her work, rooted in identifying and clarifying core values, has provided an invaluable framework for decision-making, buffering the challenge of knowing exactly what work to say 'yes' to, and where to invest resources."

    Alexandra Hutchingson — Studio Marlowe

  • “Deb and I came together at a unique time in our careers when we were just beginning to work for ourselves. We partnered on a number of client projects with great success and I learned very quickly that she is a force. A natural leader, Deb has the unique ability to bring everyone at the table together. Her incredible long-term industry relationships are a testament to not only the work she produces but her loyalty and thoughtfulness with each client.”

    Laura Carinci — VP Marketing, Jenny Bird

  • “Working with Deb has been a game changer. She looked at my business and brand with fresh eyes and helped me realize some pretty big next steps with my brand. She is honest, to the point, and not afraid to tell you where to put your time and energy and where not to. She will also be your biggest cheerleader and help you take the next right steps to grow your business and brand.”

    Zehra Allibhai — Founder, The Fitnest

  • “Working with Deb is hard to call work; that’s because working with Deb for me, was transforming. Yes, Deb is technically great at all of the facets of her job or what she is tasked to do, but it’s the magic of Deb that we’re all in awe of. You see, Deb is not only there for her, to get the job done, she’s also there for you, to make you better. Deb made me better, she continues to make me better and thus makes the business and all that we touch much, much, much better. From strategy to connections and right around to creative thought, Deb’s value highly exceeds anything monetary, a value that pays for itself tenfold.”

    Coco Smart — Founder, That Good

  • “Brilliant! Brilliant! Brilliant! Deb is the kind of person that makes shit happen! The type of person you want to be around to inspire, collaborate and create.”

    Allison Brough — VP Unscripted Television, Blink 49

  • “Deb just ‘gets it’. She gets what it takes to make a difference for her clients and sees them for who they truly are. Is there anything better? She goes above and beyond to make big things happen and I never want to be done working with her.”

    Maggie Devereaux — Maggie Devereaux Photography

  • “Deb is a rare combination of strategic powerhouse and creative force. Having her brain on our business resulted in big, thoughtful ideas that actually moved the dial. I would welcome the chance to work with her again and again.”

    Amanda Alavro — Co-Founder, Pomp & Circumstance

  • “Working with Deb is an absolute dream. She really sees people, and her curious and empathetic approach is disarming, engaging, and inspires a great deal of confidence. Deb created a safe space that brought clarity to growth barriers, helped us gain alignment on solutions, and layered in a healthy dose of humour and humanity along the way. Her superpower is helping you find YOUR superpower and more importantly, how to use it to be a force for your own success. I can't wait to work with her again!”

    Daniella Macri — Founder, The Virtue Project

  • “We were looking for an objective perspective on, and assessment of, various functions of our agency, like organizational structure, marketing strategies, service offerings, and other essentials. Deb provided us with clearly stated and unvarnished observations, and sound recommendations for improvement, which were invaluable.”

    Jane Gill — Founder, Jane Gill PR

  • “Deborah Belcourt exemplifies the standards to which a creative strategist should live up to. With a visionary eye, her expertise spans from the knowledge within industry trends and being one step ahead when it comes to strategic developments. Deborah is proven to be a leader in Toronto and working closely with such a charismatic, creative mind has been a pleasure. If you want results similar to mine, I highly recommend collaborating with Deborah. She truly partners with everyone involved, and I admire her for her tenacity and out-of-the-box thinking.”

    Shawn Pinnock — Founder, Cultivate

Let’s get in contact!